In: NOW Diagnostics

ZBx NOWDx Logo

03 JanZBx is NOW Diagnostics


You might be wondering, where is the old ZBx website?  ZBx is still a thriving diagnostics company headquartered in Toronto, Canada. …

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19 DecLancet Study


Call 1-(844)-966-4530 We can tell you in a couple of minutes if you are eligible. We’re conducting a research study in…

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direct mail personalized piece

12 DecThe Top 3 Medical Marketing Trends to Watch in 2018


1. Admit you don’t know what you’re doing. This one I’m borrowing from one of my favorite LinkedIn posts called “90% of…

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Elf on the shelf in the bathroom

08 DecHappy Holidays from NOW Diagnostics!


This year, we sent a special letter to our customers and leads.  Here’s the poem our team came up with.  Keep…

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IQCP Booklet

30 NovIQCP: A Four-Letter Word?


What is an IQCP? IQCP stands for Individualized Quality Control Plan.  According to the CDC, it is: “an all-inclusive approach to…

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ADEXUSDX POCT Test

31 OctCLIA Waiver and Point of Care Testing: What’s the Difference?


CLIA waiver is a regulatory term and point of care testing (POCT) refers to the location where the testing occurs.  In…

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Sand Diego Skyline AACC 2017 2png

21 AugAACC 2017: San Diego a Success!


Thanks to everyone who attended and to the many who helped us get ready for the show back at the offices….

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