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In: IVD

NOW Diagnostics Blood Based Test

08 JanNOW Diagnostics Named One of the Six Blood Testing Startups to Replace Theranos


If we had a nickle for each time someone asked us about Theranos in the beginning… Over the past couple of…

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direct mail personalized piece

12 DecThe Top 3 Medical Marketing Trends to Watch in 2018


1. Admit you don’t know what you’re doing. This one I’m borrowing from one of my favorite LinkedIn posts called “90% of…

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POCT

26 OctPoint of Care Testing: What it Means and Why You Should Know


What’s the Definition of “Point of Care Testing?” The phrase “point of care testing” is used often in healthcare, but what…

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