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NowDX News

pregnancy testing

Pregnancy Blogs You’ve Never Heard Of (But Should Know)

Blood pregnancy tests are our specialty.  We’re constantly looking for new resources for healthcare professionals and women who seek more information...

Lancet Study

Call 1-(844)-966-4530 We can tell you in a couple of minutes if you are eligible. We’re conducting a research study in...

direct mail personalized piece

The Top 3 Medical Marketing Trends to Watch in 2018

1. Admit you don’t know what you’re doing. This one I’m borrowing from one of my favorite LinkedIn posts called “90% of...

Elf on the shelf in the bathroom

Happy Holidays from NOW Diagnostics!

This year, we sent a special letter to our customers and leads.  Here’s the poem our team came up with.  Keep...

IQCP Booklet

IQCP: A Four-Letter Word?

What is an IQCP? IQCP stands for Individualized Quality Control Plan.  According to the CDC, it is: “an all-inclusive approach to...

Bobby Franklin, CEO of NVCA

VC Investment in Decline: What Can Be Done?

Last week, I wrote a post about the National Venture Capital Association (NVCA). I failed to mention what is being done...

NVCA

Bobby Franklin Speaks: CEO, National Venture Capital Association

Today we had the pleasure of listening to Bobby Franklin with the National Venture Capital Association (NVCA) speak.  This was all...

pregnant woman in sweater

5 White Papers on Pregnancy Testing for Healthcare Professionals

Just Google “white papers on pregnancy testing” and you’ll know instantly how confusing it can be.  Here’s a short list of...

ADEXUSDX HIV POCT Test

CLIA Waiver and Point of Care Testing: What’s the Difference?

CLIA waiver is a regulatory term and point of care testing (POCT) refers to the location where the testing occurs.  In...

POCT

Point of Care Testing: What it Means and Why You Should Know

What’s the Definition of “Point of Care Testing?” The phrase “point of care testing” is used often in healthcare, but what...