fbpx

By: Liz Slape

NOW Diagnostics Blood Based Test

08 JanNOW Diagnostics Named One of the Six Blood Testing Startups to Replace Theranos


If we had a nickle for each time someone asked us about Theranos in the beginning… Over the past couple of…

Read more
ZBx NOWDx Logo

03 JanZBx is NOW Diagnostics


You might be wondering, where is the old ZBx website?  ZBx is still a thriving diagnostics company headquartered in Toronto, Canada. …

Read more
pregnancy testing

29 DecPregnancy Blogs You’ve Never Heard Of (But Should Know)


Blood pregnancy tests are our specialty.  We’re constantly looking for new resources for healthcare professionals and women who seek more information…

Read more
direct mail personalized piece

12 DecThe Top 3 Medical Marketing Trends to Watch in 2018


1. Admit you don’t know what you’re doing. This one I’m borrowing from one of my favorite LinkedIn posts called “90% of…

Read more
Elf on the shelf in the bathroom

08 DecHappy Holidays from NOW Diagnostics!


This year, we sent a special letter to our customers and leads.  Here’s the poem our team came up with.  Keep…

Read more
IQCP Booklet

30 NovIQCP: A Four-Letter Word?


What is an IQCP? IQCP stands for Individualized Quality Control Plan.  According to the CDC, it is: “an all-inclusive approach to…

Read more
Bobby Franklin, CEO of NVCA

22 NovVC Investment in Decline: What Can Be Done?


Last week, I wrote a post about the National Venture Capital Association (NVCA). I failed to mention what is being done…

Read more
NVCA

17 NovBobby Franklin Speaks: CEO, National Venture Capital Association


Today we had the pleasure of listening to Bobby Franklin with the National Venture Capital Association (NVCA) speak.  This was all…

Read more
pregnant woman in sweater

09 Nov5 White Papers on Pregnancy Testing for Healthcare Professionals


Just Google “white papers on pregnancy testing” and you’ll know instantly how confusing it can be.  Here’s a short list of…

Read more
ADEXUSDX HIV POCT Test

31 OctCLIA Waiver and Point of Care Testing: What’s the Difference?


CLIA waiver is a regulatory term and point of care testing (POCT) refers to the location where the testing occurs.  In…

Read more