By: Liz Slape

direct mail personalized piece

12 DecThe Top 3 Medical Marketing Trends to Watch in 2018


1. Admit you don’t know what you’re doing. This one I’m borrowing from one of my favorite LinkedIn posts called “90% of…

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Elf on the shelf in the bathroom

08 DecHappy Holidays from NOW Diagnostics!


This year, we sent a special letter to our customers and leads.  Here’s the poem our team came up with.  Keep…

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IQCP Booklet

30 NovIQCP: A Four-Letter Word?


What is an IQCP? IQCP stands for Individualized Quality Control Plan.  According to the CDC, it is: “an all-inclusive approach to…

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Bobby Franklin, CEO of NVCA

22 NovVC Investment in Decline: What Can Be Done?


Last week, I wrote a post about the National Venture Capital Association (NVCA). I failed to mention what is being done…

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NVCA

17 NovBobby Franklin Speaks: CEO, National Venture Capital Association


Today we had the pleasure of listening to Bobby Franklin with the National Venture Capital Association (NVCA) speak.  This was all…

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pregnant woman in sweater

09 Nov5 White Papers on Pregnancy Testing for Healthcare Professionals


Just Google “white papers on pregnancy testing” and you’ll know instantly how confusing it can be.  Here’s a short list of…

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ADEXUSDX POCT Test

31 OctCLIA Waiver and Point of Care Testing: What’s the Difference?


CLIA waiver is a regulatory term and point of care testing (POCT) refers to the location where the testing occurs.  In…

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POCT

26 OctPoint of Care Testing: What it Means and Why You Should Know


What’s the Definition of “Point of Care Testing?” The phrase “point of care testing” is used often in healthcare, but what…

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elephant in the room is why use a blood pregnancy test

18 OctBlood Pregnancy Test


Blood is known widely by healthcare professionals as an accurate, reliable sample type for pregnancy testing. You might be wondering, “What’s…

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POCT professional with a patient at the bedside

13 Oct3 Most Invaluable Resources for Point of Care Testing


What is Point of Care Testing? Point of Care Testing (POCT) is medical/diagnostic testing that happens right where the patient is. …

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